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News Release
October 29, 2007

The Texas Department of State Health Services (DSHS) launched a new campaign today (Oct. 29) encouraging Texans to prepare themselves and their families for potential disasters — from hurricanes to influenza.

“Ready or Not? HAVE A PLAN” or “¿Estás Listo? HAGAMOS UN PLAN” uses radio, television, newspaper and outdoor advertising; community outreach events; and a new interactive Web site to encourage every Texan to create an emergency plan.

“Family emergency planning is essential,” said Dr. David Lakey, DSHS Commissioner. “It’s easy, and the time to do it is now.”

Lakey said that the “Ready or Not?” campaign will help people understand how to get started.

“Severe storms, tornadoes, wildfire and other disasters can strike at any time in Texas. The most important way to protect your family and yourself is to be prepared,” said Jack Colley, chief of the Governor's Division of Emergency Management. “Protecting your family means taking time to make a Family Plan before disaster strikes.”

The new Web site at www.TexasPrepares.org or www.TexasPrepara.org offers people a way to build a custom plan online. A number of interactive features allows users to get a list of documents that families should put in a waterproof storage bag and keep in a safe place, a customized emergency supply list, wallet-size cards to designate emergency contacts and links to emergency information.

Those without Internet access may call 2-1-1 for help with developing an emergency plan and kit and for referrals to local sites that offer free Internet access.

“It’s important for everyone to encourage Texans to plan now because disasters don’t just happen in other places to other people,” said Rick Schofield, director of Preparedness and Response for the Southwest Service Area of the American Red Cross. “While we are here to respond to disasters, everyone can help prevent the impact of a disaster on their families by taking simple steps to prepare.”

The “Ready or Not?” campaign runs through July 2008.

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(News media: for more information contact Emily Palmer, DSHS Assistant Press Officer, 512-458-7400.)

Last updated August 10, 2010