WIC Program Publishing, Promotion, and Media Services

Publishing, Promotion and Media Services (PP&MS) is in the Nutrition Services Section, Division of Family and Community Health Services, Texas Department of State Health Services. PP&MS designs and produces publications and videos that promote nutrition education for the people of Texas.

Videos and publications produced by PP&MS may be ordered through the Texas WIC online ordering system. You can browse the WIC catalog and order from a wonderful variety of WIC publications, such as brochures, flyers, handouts, posters, forms, and training materials, and WIC media, which includes informational DVDs, music CDs and such related items as stickers or coloring books. Some items are printable.

Download the WIC and Breastmilk logos

You can download various formats of the WIC and Breastmilk logos from this page to use on all your WIC materials.  Please see the guidelines for usage below to help you decide what file to download.  

WIC Contractors are authorized to use this logo.  If you are not a WIC Contractor, you cannot use this logo unless you have received written approval and authorization from the Texas Department of State Health Services WIC Program.

Texas WIC owns the Texas WIC logo, which cannot be changed in any way.

It is important to use the appropriate file for your specific application to ensure the best quality reproduction. The guidelines in this document will help you determine which file to use.

Print vs. Screen Use

To ensure best quality, you must use the logo file designed for your end-use.

• Materials that are produced primarily for distribution on paper require a high-resolution file that is too large for electronic use. Using a low-resolution file for printed materials will result in a blurry, low-quality reproduction.
• Materials that are produced primarily for electronic distribution or for viewing on a computer screen, such as PowerPoint presentations and web pages, require a smaller, lower resolution file. Using a high-resolution file for electronic materials will result in larger file sizes and slower rendering of the image

Sizing

• Most of the electronic files are RASTER art files, saved in PhotoShop or Fireworks. They include: .TIF .JPG .GIF
• Electronic files that are RASTER art may be REDUCED in some cases, but NOT ENLARGED. Therefore, it is important that you download the appropriately sized file for your specific application.
• If you need to resize a logo for online use, it is best to resize a non-compressed file such as .PSD or .TIF and then save it as a .JPG or .GIF.
• VECTOR art files are created in Adobe Illustrator as .EPS files. (NOTE: Not all EPS files are vector files; if you enlarge an EPS file and the sharpness deteriorates, it is not a VECTOR file and should not be enlarged.) Electronic files that are VECTOR art may be resized freely without losing quality.

Use of the new logo is subject to the following conditions:

• The logo must be used in whole with no additions, deletions, substitutions or modifications.
• Logos must be readabe. It should never be sized so small that this condition can't be met.
• Logos must not be altered in any way, except for overall sizing.
• It is not permitted to "recreate" logo art. Original electronic files are readily available and should be used at all times.
• Electronic files may be reduced, but not enlarged with the exception of vector files (.eps files).
• Logos may not be used within or as a part of any other symbol or mark.
• When used on print materials, Logos must conform to the general Print Usage Guidelines.
• Logos used on the website or other electronic service must conform to the general Online Usage Guidelines.
• The full color version of the logo must always appear against a white background surrounded by a minimum margin of white space. A minimum amount of space must be left between the logo and any other object such as type, other logos, photography, borders, edges, and so on.
• Logos must not be encircled with a line or rule.
• Logos must never be "superimposed" on another image or background in a manner that allows the background image to "show through" or replace the white areas.
• Original art files should be supplied to vendors per their specifications. They are not to recreate any logo art.

Print Usage Guidelines

General

• Logos must not be altered in any way, except for overall sizing.
• A logo must be used in whole with no additions, deletions, substitutions or modifications. It may not be taken apart; changed in proportion, compressed, extended, slanted, distorted, animated, or have the relationship of combined elements changed.
• A logo should never be tight to the page or screen edge, or to additional type, patterns or other graphic design elements. A minimum amount of space is required between the logo and another element.
• It is not permitted to "recreate" logo art. Only original files should be used. Always use the correct file for your application.

Color

• The logo is designed to be printed using 4-color process.
• In one-color offset printing, the logo may be reproduced in most colors, although exceptionally bright ink colors are not recommended. When reproducing in one color, be sure to use the Greyscale source file.
• Whenever possible, logos should be printed against a white background.
• In limited circumstances the logo may be used in reverse (light color on dark background) but only using the one color (no screen) version. Legibility must not be compromised.

Print Reproduction QualityCare should be taken to ensure the quality of all printed material bearing the WIC logo.

• To preserve the integrity of the logo, all print reproductions must be made from high-resolution files available for download.

Online and Electronic Usage Guidelines (Websites, PowerPoint, etc.)

General

• Logos must not be altered in any way, except for overall sizing.
• A logo must be used in whole with no additions, deletions, substitutions or modifications. It may not be taken apart; changed in proportion, compressed, extended, slanted, distorted, animated, or have the relationship of combined elements changed.
• A minimum amount of space must be left between the logo and any other object such as type, other logos, photography, borders, edges, and so on.
• A logo should never be tight to the page or screen edge, additional type, patterns or other graphic design elements. A minimum amount of space is required between the logo and another element.
• It is not permitted to "recreate" logo art. Only original files should be used. Always use the correct file for your application.

Color

• The full-color logo must appear on a solid white background.
• The logo is available for print as a 4-color process (CMYK) art file. It is available for electronic use as an RGB file.
• The full color version of the logo must never be "superimposed" on another image or background in a manner that allows the background image to "show through" or replace the white areas.
  
  

** right-click on the file links and pick "save as" to download these files to your system **

WIC Logo

Breastmilk Logo - Vertical

Breastmilk Logo - Horizontal

The Texas Ten Step logos

To download the Texas Ten Step logos for use on all your Texas Ten Step materials, visit the Texas Ten Step Logos page.  Please see the guidelines for usage to help decide what file to download.

Texas WIC Publishing Promotion and Media Services
Howard Lane Office
P.O. Box 149347, Mail Code 4554
Austin, Texas 78714-9347
512-341-4400 ext. 2258
512-341-4406 FAX

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