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WIC Program Publishing, Promotion, and Media Services

Publishing, Promotion and Media Services (PP&MS) designs and produces publications and videos that promote nutrition and breastfeeding education for women, infants and children of Texas.

Order videos and publications produced by PP&MS from the Texas WIC online ordering system. Browse the WIC catalog and print or order from a wonderful variety of WIC publications, such as brochures, posters, forms, stickers and training materials, and WIC media, including DVDs and music CDs.

Use the WIC Style Guide when you are creating materials for Texas WIC to promote consistency in communications with potential and current WIC participants, WIC partners, and WIC staff.

Download the Texas WIC logo

You can download various formats of the Texas WIC logo from this page to use on all WIC materials.  

WIC Contractors are authorized to use this logo.  If you are not a WIC Contractor, you cannot use this logo without written approval and authorization from the Texas WIC Program.

Texas WIC owns the Texas WIC logo, which cannot be changed in any way.

Texas WIC logo

Production Quality

It is important to use the appropriate file for your specific application to ensure the best quality reproduction. The following guidelines will help you determine which file to use..

Print vs. Screen Use

To ensure best quality, you must use the logo file designed for your end-use.

  • Materials printed on high quality commercial printing presses require a high-resolution 4-color process (CMYK) file that is too large for electronic use. Using a low-resolution file for printed materials will result in a blurry, low-quality reproduction. These file formats include eps, psd, and tif.
  • Materials printed on laser or ink jet printers require less resolution than high quality commercial printing prosses so a low-resolution file is recommended because it will result in a smaller file and faster printing. These file formats include jpg, png, and gif.
  • Materials that are produced primarily for electronic distribution or for viewing on a computer screen, such as PowerPoint presentations and web pages, require a smaller, lower resolution RGB file. Using a high-resolution file for electronic materials will result in larger file sizes and slower rendering of the image. These file formats include jpg, png, and gif. 


** Right-click on the file links and pick "save as" to download these files to your system. **

WIC Logo

Color:
  CMYK files for print usage
    English.jpg 4color process print usage
    English .tif - 4-color process / print usage
    English .eps - 4-color process / vector / print usage
    English .psd - Adobe Photoshop file
    Spanish .jpg - 4-color process / print usage
    Spanish tif - 4-color process / print usage
    Spanish .eps - 4-color process / vector / print usage
    Spanish .psd - Adobe Photoshop file
    Bi-lingual .jpg - 4-color process / print usage
    Bi-lingual .tif - 4-color process / print usage
    Bi-lingual .eps - 4-color process / vector / print usage
    Bi-lingual .psd - Adobe Photoshop file
Color:
  RGB files for online usage
    English .jpg - electronic / online usage
    English .gif - electronic / online usage
    English .tif - electronic / online usage
    English .eps - electronic / online usage
    English .psd - Adobe Photoshop file
    Spanish .jpg - electronic / online usage
    Spanish gif - electronic / online usage
    Spanish tif - electronic / online usage
    Spanish .eps - electronic / online usage
    Spanish .psd - Adobe Photoshop file
    Bi-lingual .jpg - electronic / online usage
    Bi-lingual .gif - electronic / online usage
    Bi-lingual .tif - electronic / online usage
    Bi-lingual .eps - electronic / online usage
    Bi-lingual .psd - Adobe Photoshop file
Grayscale:
  For one-color reproduction
    English .eps - grayscale / print usage
    English .tif - grayscale / print usage
    Spanish .eps - grayscale / print usage
    Spanish .tif - grayscale / print usage
    Bi-lingual .eps - grayscale / print usage
    Bi-lingual .tif - grayscale / print usage
Logos


 

The Texas Ten Step Program Graphics

To download the Texas Ten Step Program graphics for use on all your Texas Ten Step materials, visit the Texas Ten Step Graphics page.  Please see the guidelines for usage to help decide what file to download.

 

Texas WIC Publishing Promotion and Media Services
Howard Lane Office
P.O. Box 149347, Mail Code 4554
Austin, Texas 78714-9347
512-341-4400 ext. 2258
512-341-4406 FAX

Contact us

Last updated July 18, 2018