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    Vision: A Healthy Texas

    Mission: To improve health and well-being in Texas
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    Texas 211

DSHS Logo Usage Guide

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This style guide applies to all electronic information resources products developed for the Texas Department of State Health Services (DSHS). The guide explains design guidelines and best practices to ensure that DSHS products maintain a unified look and feel, as well as accessibility to users of varying abilities.

For questions concerning any of the following guidelines please contact the DSHS Communications Unit.

General Guidelines

The logos are made up of all of the following elements:

  • A stylized shape of Texas on the left.
  • A star.
  • Department unique icons to the right of the Texas shape and star.
  • Department unique text to the right of the icons identifying the department.

Each element is an integral part of the logo and must never be compromised. It may not be taken apart, changed in proportion, compressed, extended, slanted, distorted, animated, or have the relationship of combined elements changed.

Basic use overview

Use of any of the logos is subject to the following conditions:

  • The logo must be used in whole with no additions, deletions, substitutions or modifications.
  • Logos must not be altered in any way, except for overall sizing.
  • It is not permitted to recreate logo art. Original electronic files are readily available and should be used at all times. Original art files should be supplied to vendors per their specifications.
  • Electronic files may be reduced, but not enlarged with the exception of vector files (see specifics under Using Logo Art, Sizing).
  • Logos may not be used within or as a part of any other symbol or mark.
  • When used on print materials, Logos must conform to the Print Usage Guidelines.
  • Logos used on the website or other electronic service must conform to the Online Usage Guidelines.
  • The full color version of the logo must always appear against a white background surrounded by a minimum margin of white space. A minimum amount of space must be left between the logo and any other object such as type, other logos, photography, borders, edges, and so on.
  • Logos must not be encircled with a line or rule.
  • Logos must never be "superimposed" on another image or background in a manner that allows the background image to “show through” or replace the white areas.

How to Obtain Logo Art

The approved configurations are: Horizontal (preferred configuration), Vertical/stacked, and Banner. The various configurations are available in full-color, one-color solid, and one-color grayscale; all variations are available in both high and low resolution. It is important to use the appropriate file for your specific application to ensure the best quality reproduction. Contact the Communications Unit to get any logo artwork you might need.

Print vs. Screen Use

To ensure best quality, you must use the logo file designed for your end-use.

  • Materials that are produced primarily for distribution on paper require a high-resolution file that is too large for electronic use. Using a low-resolution file for printed materials will result in a blurry, low-quality reproduction.
  • Materials that are produced primarily for electronic distribution or for viewing on a computer screen, such as PowerPoint presentations and web pages, require a smaller, lower resolution file. Using a high-resolution file for electronic materials will result in larger file sizes and slower rendering of the image

Color

The logo family consists of specific red and blue colors. Both colors are to be used when producing the logos in FULL COLOR publications and electronically. For specific color directions, see the Print Usage Guidelines or the Online and Electronic Usage Guidelines.

Font

The typeface used in the Logos is Optima (Macintosh) or Zapf Humanist (IBM-compatibles). All of the logo files available for downloading have the text included as part of the artwork and will automatically conform to the font requirements.

Sizing

  • Most of the electronic files are RASTER art files, saved in PhotoShop or Fireworks. They include: .TIF .JPG .GIF
  • Electronic files that are RASTER art may be REDUCED in some cases, but NOT ENLARGED. Therefore, it is important that you download the appropriately sized file for your specific application.
  • If you need to resize a logo for online use, it is best to resize a non-compressed file such as .PSD or .TIF and then save it as a .JPG or .GIF.
  • VECTOR art files are created in Adobe Illustrator as .EPS files. (NOTE: Not all EPS files are vector files; if you enlarge an EPS file and the sharpness deteriorates, it is not a VECTOR file and should not be enlarged.) Electronic files that are VECTOR art may be resized freely without losing quality.

Spacing

A minimum amount of space must be left between the Logo and any other object such as type, other logos, photography, borders, edges, etc.

The required minimum margin of space around all sides of the logo must be equal to the height of the uppercase letterforms in the name of the Commission or Departments. (See Figure 1) More space around the logo is allowed and can help the logo be clearly seen. When in doubt, use more space.

logo-fig1
Figure 1
X = The minimun margin of space required around logo, equal to the height of the capital letter in the department name.
DSHS logo spacing

Legibility

  • All elements of the logo must be readable. In no case should the logo appear at such a small size that this condition is not met.
  • Full color logos must always appear against a white background.
  • Logos must never be "superimposed" on another image or background in a manner that allows the background image to "show through" or replace the white areas.

Print Usage Guidelines

General

  • Logos must not be altered in any way, except for overall sizing.
  • A logo must be used in whole with no additions, deletions, substitutions or modifications. It may not be taken apart; changed in proportion, compressed, extended, slanted, distorted, animated, or have the relationship of combined elements changed.
  • A logo should never be tight to the page or screen edge, or to additional type, patterns or other graphic design elements. A minimum amount of space is required between the logo and another element.

Color

  • The logo family consists of specific red and blue colors. Both are to be used when producing the logos in full color publications.
    • The PANTONE colors are: PMS 281 (blue) and PMS 193 (red).
    • The CMYK colors are: C=100, M=100, Y=15, K=15 (blue) and C=12, M=100, Y=85, K=0 (red)
  • In one-color offset printing, the logo may be reproduced in most colors, although exceptionally bright ink colors are not recommended. When reproducing in one color, be sure to use the Black and White source file.
  • In two-color offset printing, using colors other than PMS 281 (blue) and PMS 193 (red) is permitted. Only in such cases may the logo be reproduced using spot colors other than the approved red and blue. The color separation should be as follows:
    • The darker spot color will be assigned to the Logo elements normally blue, and the lighter color (not so light as to be illegible) to the elements normally red;
    • A one-color version of the logo may used, reproduced in the darker color.
  • Avoid using unnatural, exceptionally bright or unusual colors, or using the logo in unusual circumstances.
  • Whenever possible, logos should be printed against a white background.
  • In limited circumstances the logo may be used in reverse (light color on dark background) but only using the one color (no screen) version. Legibility must not be compromised.

Print Reproduction Quality

Care should be taken to ensure the quality of all printed material bearing a health and human services logo.

  • To preserve the integrity of the logo, all print reproductions must be made from high-resolution files available for download.
  • Use only the solid black/white version of a logo when reproducing materials on a photocopier or fax machine. The shaded/screen version will result in poor quality.
  • Use the shaded screen version of the logo ONLY when printing original documents directly from a laser printer, offset press, or other high-quality printer.

Online and Electronic Usage Guidelines (Websites, PowerPoint, etc.)

General

  • Logos must not be altered in any way, except for overall sizing.
  • A logo must be used in whole with no additions, deletions, substitutions or modifications. It may not be taken apart; changed in proportion, compressed, extended, slanted, distorted, animated, or have the relationship of combined elements changed.
  • A minimum amount of space must be left between the logo and any other object such as type, other logos, photography, borders, edges, and so on.
  • A logo should never be tight to the page or screen edge, additional type, patterns or other graphic design elements. A minimum amount of space is required between the logo and another element.

Color

  • The full-color logo should appear on a solid white background.
  • The logo family consists of two corporate colors, red and blue.
  • The official Hex colors for web use are:
    • BLUE: #2E2D71
    • RED: #B92639
  • The RGB colors are: R=46, G=45, B=113 (blue) and R=185, G=38, B=57 (red)
  • The full color version of the logo must never be "superimposed" on another image or background in a manner that allows the background image to "show through" or replace the white areas.

Websites

  • The DSHS logo may not be used on any website that is not a recognized entity of the State of Texas without the permission of the DSHS Communications Manager.
  • The logo may be used as an active link to direct readers to the DSHS home page (http://www.dshs.state.tx.us) or to a department’s home page. No other links are allowed. Logos must be alt-tagged with the full agency name, i.e., Texas Department of State Health Services.
  • The graphical portion of the logo may not be use separately as the site's Favorites Icon.

Television/Video

  • The full-color logo is preferred on a solid white background.
  • The logo should not be superimposed directly over still images without incorporating enough space and clear background for it to be viewed well.
  • The logo should never be tight to the screen edge, additional type, patterns or other graphic design elements, so that it can be clearly seen.
  • The logo should never be superimposed over moving images.
Last updated October 07, 2013