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Value Enhanced Nutrition Assessment


What is VENA?

VENA (Value Enhanced Nutrition Assessment) describes a comprehensive nutrition assessment process that is individualized and puts the client’s concerns and interests at the heart of the nutrition counseling experience. It encourages clients to make behavior changes through meaningful conversation guided by staff. VENA counseling helps make the nutrition assessment experience engaging and valuable not just for clients, but also for staff.


On this page you will find:

Texas WIC Resources
USDA Resources
Staff Trainings
Additional Resources


Texas WIC Resources:


The Real (WIC) World: Applying VENA in the Clinic



VENA Resource Documents & Tools:

VENA Forms- WIC Catalog  
VENA Counseling Framework Desk Reference (450 kb, PDF)
VENA Documentation Tool Desk Reference (50 kb, PDF)
VENA Self-Audit Counseling Checklist (43 kb, PDF)
VENA Tips for Counselors and Trainers (86 kb, PDF)
VENA What Interests You? Flower Chart (565 kb, PDF)


Local Agency Developed Tools:

VENA Structure Tool (299 kb, PDF)


USDA  Resources:

Staff Trainings:

Check schedules and memos for upcoming VENA trainings.


Additional Resources:

Molly Kellogg—Motivational Interviewing & Counseling Tips


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Last updated September 8, 2017