information for media campaign ads.
Provider Campaign Description
4th DTaP healthcare provider campaign
One out of every five children in Texas does not have the fourth dose of the
DTaP vaccine. The Immunization Branch recently launched a statewide education
campaign to encourage healthcare providers to not miss any opportunities to
provide the fourth DTaP to their clients when indicated by the recommended
The provider education campaign is targeted toward:
- family practice physicians
- general medicine physicians
- Physician assistants
“4th DTaP: Get it for them!” is the slogan being used on all materials,
including buttons for the physicians and office staff to wear that say, “Every
Vaccine Counts. Did Your Baby Get It? 4th DTaP at 15-18 months.” Other
corresponding stickers for children say, “4th DTaP at 15-18 months. I got it!
Every Vaccine Counts.”
This campaign builds on groundwork laid in the fall during the 2007 public
awareness campaign, targeted toward mothers, which emphasized that “Every
Vaccine Counts” and to “Remember the 4th DTaP at 15-18 months.”
The campaign is being conducted in three phases strategically planned to keep
the campaign message about the importance of the fourth DTaP visible at all
times. The campaign began on Jan. 1, 2008, and will continue through Dec. 31,
A mailer was sent to providers to invite them to participate in the campaign
to ensure all children in Texas have received all of their vaccines, including
the fourth DTaP.
Ads were placed in professional publications, such as Texas Family
Physician, Texas Nursing, and Texas Medicine to run in
January 2008. The ads ask physicians to do a three-step process:
- Assess. Evaluate all children’s vaccination records at every visit,
including sick visits.
- Vaccinate. Administer all vaccines due at every visit, including
sick visits unless medically contraindicated.
- Document. Enter all vaccines administered at every visit in the
Texas Immunization Registry, ImmTrac.
Educational and promotional materials were sent to providers along with tips
on how to increase immunization levels. Materials included campaign buttons,
stickers, posters, brochures, and copies of the recommended immunization
Ads were placed in professional publications to run during the middle of the
year to remind physicians about the campaign. Reminder post cards will also be
mailed out to providers during the year.
A final ad will be placed in the same professional publications to run during
the end of the year to thank providers for their participation in the
For more information on the healthcare provider education campaign,
contact Alma Lydia Thompson at 1-800-252-9152 or at Alma.Thompson@dshs.state.tx.us.